Social Community Specialist

  • Nurse Next Door
  • Vancouver, BC, Canada
  • Jan 31, 2018
Full time Health Care Marketing Other

Job Description

As our Social Community Specialist you will communicate our core purpose of Making Lives better and our belief that seniors can stay at home to families in need of home care. You are passionate about our Core Values and lead creative ways to share how we deliver on them every day with our clients and our team. Your content captures the human spirit and generates more seniors using Nurse Next Door for their home care needs.

Responsibilities

  • Generation and fulfillment of content calendar
  • Facilitate online conversations with customers and respond to questions
  • Develop multi-media content: video production (including script, videography and editing), photography, social media and google analytics
  • Copywriting captions and text posts to increase click-through rate and engagement
  • SEO techniques and applications (familiar with Google Tag Manager, link building, managing and optimizing content to improve user experience and increase conversion rates)
  • Campaign tracking and management across multiple social channels
  • Developing content in a consistent voice on all major media channels from concept through to delivery and evaluation
  • Build and maintain influencer relationships to increase brand awareness

Skills & Experience

  • Experience developing content (text, video, graphics) for the digital environment and online/mobile audiences
  • Basic knowledge of Adobe Creative Suite
  • Google Analytics and Hootsuite certification an asset
  • Experience with video creation/editing for web/online content
  • Experience using CRM platforms/MailChimp to track and maintain communications with new/existing audiences, and create marketing campaigns
  • Experience using CMS platforms (WordPress) to edit and manage content and media to monitor their impacts to business goals
  • Experience using Unbounce, Adobe Creative Cloud (Photoshop) for testing and optimizing landing pages
  • Bonus points if you know how to optimize Facebook Ads, Facebook Live, podcasts
  • Experience in creating and conducting A/B testing to drive meaningful results