Marketing Management Specialist (NOC 2011)

  • WooW Canada Immigration - LegaMax Legal Services Professional Corporation
  • Toronto, ON, Canada
  • Jan 28, 2020
Full time Entry Level Legal Marketing Professional Services Toronto, ON

Job Description

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketeer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Main duties:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for our website and social media that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up to date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field