Tourism Marketing Specialist

  • CCN Media
  • 3375 14th Avenue, Units 7&8, Markham, ON
  • Aug 15, 2019
Full time Marketing Toronto, ON

Job Description

The Position:

May Travel-CCN Media is looking for a highly experienced tourism marketing specialist to lead the development and implementation of revenue generating tourist programs as well as the creative development and implementation of effective marketing strategies to drive the growth of May Travel in Canada and around the world.

Main Duties:

· Works with corporate directors to set business plan and strategic goals according to visitor profiles and develop tourist programs and packages focused on unique experience for group segments.

· Advises management of developments that may affect profit and costs.

· Builds strategic partnership with travel agencies in Greater China and globally.

· Generates innovative strategies to promote tourist products and services to business groups, travel agents, tour operators and receptive operators.

· Develops a marketing plan targeting the tourists’ segment; develop co-op opportunities for organizers and hotels to maximize resources and effectiveness.

· Acts as principal contact to tour organizers, hotels and transportation companies. Provides exceptional customer service. Negotiates terms and conditions of services and competitive pricing.

· Identifies new business development opportunities, products, services, events and other activities.

· Efficiently manage corporate-developed tourism marketing initiatives, including traditional and digital strategies, social media strategies and email marketing strategies, directing marketing efforts related to destinations, deals, and tours, etc.

· Represents May Travel at trade shows, sales missions and client events.

· Creates new materials to support seasonal campaigns and overall destination marketing efforts.

· Implements strategic metrics to gauge effectiveness of all marketing programs.

· Engages with corporate marketing teams at other locations to exchange ideas, best practices, and lessons learned.

· Proposes new ideas to improve marketing and sales planning and implementation processes.

· Partners with Management & Safety team to help ensure the safety of staff and guests during tours.

Knowledge, Experience, Skills and Abilities:

· At least 5 years of tourism industry experience, particularly in the capacity of business development and marketing.

· College degree preferred, particularly in hotel, marketing, public relations or communications.

· Comprehensive knowledge and awareness of tourism business opportunities and issues from global, national, regional and local perspectives.

· Demonstrated knowledge of market research and communication strategy in the tourism business.

· Experience in tracking and analyzing key metrics such as engagement and response.

· Proven ability in maintaining a profile in travel industry through associations, committees and marketing cooperatives; travel and participate in industry networking and educational activities.

· Ability to multi-task in a fast-paced, deadline driven environment.

· Knowledge of social networks, online communities in the hospitality industry, content management systems and relevant mobile applications.

· Strong administrative and organizational skills.

· Excellent writing, verbal communication and interpersonal skills.

· Deadline and detail oriented, ability to deal with multiple and concurrent programs.

· Valid driver license and willing to travel.

· TICO supervisor/manager certification will be an asset.