Market Development Manager

  • Specialized Metal Fabricators Inc
  • Woodbridge, ON, Canada
  • Jun 06, 2019
Full time Business Development Management Marketing Sales Analytics

Job Description

As a Market Development Manager, you will plan, develop and implement new market strategies for business growth in North American and emerging international markets. You will create growth strategy specifically for new markets in United States and Canada. Also, you will assist in product development by conducting market analysis to understand demands and new architectural trends in the design and constructions industry.

Position Type: Permanent, Full time

Business Type: Manufacturing

Business Operating Name: Specialized Metal Fabricators Incorporated

Job Locations: Woodbridge, Ontario

Number of Position: 1

Wage: $38.00 per hour

Detail job responsibilities

  • Developing a market acquisition strategy for North America, specifically Canada and United States
  • Sourcing new potential clients, developers and architects initiating contacts and developing business relationships in North American and International Markets
  • Developing and implementing necessary organizational changes to support the implementation of the new market acquisition strategy
  • Support and suggest operational changes that are required to support the increased manufacturing requirements after new market acquisition
  • Research, investigate and recommend innovative design changes and new products ideas and development.
  • Use market insights and data to inform product development to ensure that the right panels and shapes are being developed for the Americas market to deliver business growth
  • Assist to develop business plan and revenue model
  • Assist in product development, and direct and evaluate the marketing strategies
  • Define product strategies necessary to support growth plans
  • Provide recommendations after analyzing the findings of research studies conducted on market, competition, customers and trends
  • Plan, manage and approve business website, advertisement campaign, media relationships and communications
  • Advise new processes and new technology to improve business operation
  • Identify opportunities and risks in products and markets and maintain a competitive position
  • Demonstrate and introduce our products in trades and industry events and exhibitions
  • Manage and Direct the company’s internet presence by planning, developing, maintaining and controlling corporate communication on various channels on the internet including but not limited to corporate website, social media and internet forums
  • Design and deploy a company wide intranet for company-wide communication and knowledge management
  • Provide performance reporting and feedback to management

Qualification and Skills requirements

  • Master’s degree in an accredited university
  • Minimum 8-10 years sales, pre-sales and marketing experience in North America with proven record of business and revenue growth
  • Minimum 8 years experience in management positions with regular interactions with C level executives
  • Experience in business dealing with government and industrial agencies will be an asset
  • Experience in business analytics, and market analysis
  • Strong leadership, professional communication and training skills
  • Excellent writing and presentation skills with experience presenting ideas, plans and our products
  • Must be good with Microsoft Office (Outlook, Excel, PowerPoint & Word) and eMarketing tools
  • Engineering or computer science background an asset
  • Knowledge of Canadian Anti-Spam law is an asset
  • Must be willing travel US and Canada

Start date: March 2019

Hours: 40 hours per week

Language: English


Woodbridge, ON