For more than 60 years, belairdirect has been providing complete car and home insurance solutions direct to the consumer. In 1997, belairdirect became the first car insurance company in North America to offer an online car insurance quote directly to consumers. Our company is built on innovation. We push our boundaries by offering you inventive products like The Accident Forgiveness. Today we also offer multiple services on the web to help you compare and choose a car insurance that’s right for you. Our clients can have 24/7 online access to their Client Centre to manage their car insurance, access all the documents and track their claims.


  • Established in 1955 with key operations in Ontario and Québec.
  • An Intact Financial Corporation company since 1989.
  • In 1995, launch of the belairdirect Web site.
  • Prizes awarded for best human resources and call centre management.
  • In 1997, the first loss insurer to sell insurance online.
  • Prize awarded for new technology.