As high schoolers return to guidance
A growing number of young people are cobbling together contract work, side jobs and short-term employment as university degrees no longer guarantee jobs. When young people do find work, more than a quarter are underemployed.
A still-slumping economy has put mounting pressure
Combine this desire for meaning with the most educated, most connected and yet least financially successful generation, and you get a new cadre of entrepreneur — one who leverages traditional skills to fulfill unique social needs.
When Katherine Laliberte graduated law school, she achieved what many in her program considered "the be all and end all," she says — articling at a major firm in litigation and corporate law.
After years of expensive tuition and countless hours in the library, the 30-year-old felt external pressures from her peers to seek big returns on her big investment. But she wasn't fighting for justice or advancing causes she cared about.
She quit and started a notary business to help clients navigate the legal system, cornering the market in Toronto's west
Helping her first trans client "live the way she wants to [...] was the most rewarding part," recalls Laliberte. "I saw how appreciated it was, even though it was a tiny gesture."
One study found that more than half of millennials would take a pay cut for a job that aligns with their personal values.
From there, paying and non-paying clients started streaming in as her business — and her impact —continued to grow. She has plans to expand through subcontractors to offer pro-bono services for other clients in need.
Laliberte is not alone in this growing trend.
A structural engineer from Stouffville, Ont., 39-year-old Luke Anderson left his big firm behind after a mountain biking accident confined the athlete to an assisted mobility device. He uses his engineering skills to help create a barrier-free world with the Stopgap Foundation, a non-profit that installs ramps to expand accessibility in the Toronto area.
At 25, Shannon Lee Simmons took a break from the rat race as an investment manager to start the Barter Babes Project, sharing her financial expertise with young entrepreneurial women. Since then, she's launched her own financial planning practice, gearing her services to young people and women.
Law school, an engineering degree and a career in financial services still hold allure for many. But as Canada produces more professionals than ever — with fewer jobs to go around — entrepreneurs are carving their own path, finding niche jobs that solve social problems.
Just a generation ago, most workers counted down the hours to clock out of a job with little personal satisfaction. Now resourceful young people are putting their skills towards their passion, not just a paycheque.
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